Summer

I know that the ranting about Christmas coming to retailers earlier every year is a complete cliche, but can I just say how much worse it is to see, the first week of July, "End of Summer Sale" signs everywhere?!?! NO!!!!! Summer just started! It's nowhere near over! I know that it may be ending for retailers, but for god's sake, would it kill them to call it a "Summer Clearance Sale" or "Clothes for the Current Season Sale" or something else slightly less depressing?